Should I Post My Tuition Price on My Website?
Over the years, I’ve received this question from many teachers,
Do you think it’s a good idea to post my tuition and prices on my website?
I think this is a wonderful question and I want to first say that there is absolutely nothing wrong with putting your rates on your website. This makes it easy for inquiring parents and students to find information and usually, the easier it is to find information, the better it is for everyone. As a mom, I personally would prefer service providers to put their prices on their websites. I’m a busy mom. I don’t have time to make a bunch of phone calls.
The One Drawback to Posting Tuition Prices
If I put my piano lesson price on my website, I am giving prospective customers the opportunity to dismiss the idea of lessons without first making certain that they know exactly what the benefits are of studying with me! Yes, I might have my offerings posted on my site, and even wonderful pictures of students have a great time learning (which I strongly recommend). But, you know how people skim. There is a great chance that if I have my price posted, their eyes will be immediately drawn to the price (You don’t blame them do you? You always want to know the price of things first too!) rather than noticing the benefits of study, what you offer, how in touch your studio seems, etc.
Even top quality families will frequently look at price before benefits. Remember that many families have no idea what a great piano teacher really is or what they are looking for, so the only language that we all seem to speak is price!
Personally, I’d rather prospective families be very excited about all the offerings I talk about on my site and then call to find out the price because that gives me yet another chance to tell them about the “complete tuition package” they are getting (see and download the free brochure). It’s easy to get annoyed when “How much do you charge?” is the first question. But, look at this as an opportunity to tell them about what your tuition includes first and then answer their question in the context of the wonderful benefits of studying with you. And if you have a further opportunity to meet them in a future interview, you can give them this free tuition brochure:
One exception to not posting prices
Though there are many reasons you might post your price (please understand that I am NOT saying you shouldn’t). But one reason is…
If you have a waiting list a mile long and don’t need new students at all, then by all means put your price on your website. Again, there is nothing wrong with posting your price and this will just help weed out anyone that is not serious about investing in what you are offering.
But if you need students, I’d probably err on the side of providing everything they need to know on your site and encourage them to call for your price. Then, use that phone call or email inquiry to sell them on your offerings, your warm and friendly disposition, and your contagious enthusiasm for teaching piano!
One Last Thought
As you might remember if you took the “Marketing, Taxes, Business Entities, and Liability” online workshop (it’s still available for purchase), Generation Y typically does not prefer to talk on the phone. Therefore, make sure you have alternative ways for parents to contact you on your website, like an easy contact page or email address. Whether or not I decide to post piano lesson price on my website, I just have to be aware of the possible drawbacks this creates.
So again, this post is not to say, “Don’t post your price,” but rather, “Whatever you do, be honest about the implications!”
- This Email Could Be The Difference Between a Full Studio and Scrambling for Students
- The New Marketing Techniques That Are NOT on This Site – You can still purchase the Marketing/legal piano teaching workshop which not only gives you step by step instructions for Facebook and other marketing, but also gives you free images to use (which you’ll need unless you know how to create graphics with specific parameters).
- Rhythm Cup Explorations 2, Rhythm Menagerie, Mob Bop – These are the kinds of resources you can brag about using that will help SELL your studio!