This Email Could Be the Difference Between a Full Studio and Losing Piano Students!
I’ve talked before about the importance of continuing to market to our existing families, even when you don’t have any openings in your studio. This is especially important at this time of the year as parents are deciding whether or not to sign your Agreement to Terms and commit to another year of lessons! You don’t have to be afraid of losing piano students.
Now that I’m a parent, I’m starting to realize that parents are constantly re-evaluating the value of a recurring expense! Whether it’s that membership to the gym, daycare for the kids, after school sports programs, tennis lessons, or piano lessons, they are always re-evaluating whether or not their investment is wise and worth it!
So even if you are the best piano teacher on the block, your piano parents need to be reminded of what their children are gaining because they are enrolled in your studio. They need to know that music isn’t just good for their kids now as seen in what they can play, but for the rest of their lives. What other recurring expense in their life does that so beautifully?
Market Piano Lessons to existing families with this wording
So, here’s an email you can copy, paste, and send out TODAY to tell your families what a great thing they are doing by investing in their child’s piano lessons!
Dear Parents,I hope this email finds you doing well. I know that you have a lot of expenses in your life and I am sure you are always wisely re-evaluating the value of these expenses. So I wanted to send you two things that will illustrate what you are receiving for your investment.The first is a link to an infographic that beautifully depicts both the primary and secondary benefits of music lessons. I know you’ll enjoy seeing all the benefits that piano lessons give to your child.I also want to share with you a webpage that explains all that your tuition covers, which is much more than the 30 or 45 minute lessons I get to spend with each of your children. I know it helps to know that your money is always being invested in your child’s music education even when they need to miss a lesson. So be sure to take a look at what all your tuition covers:Thank you again for choosing to enroll your children in music lessons in my studio. It is a privilege and honor to be your teacher.Now, back to picking out new music and lesson plans,[Your name]
Scroll down to see the beautiful infographic which comes from Encore Music Lessons!
So copy, paste, and send! That should help any families “on the fence” about lessons, and prevent losing piano students, to confidently re-enroll!
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