In the Stress-free Business Practices for your Studio workshops, I talk about how important it is to continue marketing to our current families. This has become especially evident to me as I am now that I am a mother of three. I along with most mothers and fathers, am always re-evaluating the value of a recurring service for which I am paying.
I originally wrote this post back in 2013 when my three kids were young and I was just beginning to realize how expensive raising children really was. And now in 2024, with the outrageous rising costs of almost everything, and the fact that so many things are now a monthly subscription, it’s even more of an issue!
But it’s even more of an issue when when I am paying for a service in which it is difficult to see substantial progress on a daily basis…like piano! Parents just cannot see the progress of their children on a day to day basis. Many times they do not even know what the long term benefits are of giving their child a continuing music education. As professionals, it is up to us to help families understand how beneficial music education is to their children.
And as professionals, it’s a service to our families to remind them that their tuition covers far more than just the time spent with the student! That’s why the editable “Where Does My Tuition Go?” brochure makes a big difference when given at the end of the year when parents are deciding whether or not to sign up for lessons. You can use the wording in the brochure, or edit it to communicate your own thoughts.
So in addition to sending this to parents, it’s also helpful to remind them about the physical, mental, and emotional benefit of music lessons. Here are just some of the articles to which you can link:
- Benefits of Music Lessons – This is the typical, easy-to-read list
- A Study on How Music Affects Cognitive Development
- A nice infographic on the benefits of music education
Read more:
I love this! I find monthly newsletters a great way to market to current families.
Leia, thanks for your posts! Where is information on making or finding monthly newsletters I can send to my current students and their families? Thanks! 🙂
This is great! I send newsletters out once a week or so. We use Constant Contact. It’s a great way to continue marketing to current students and to entice new students. We have monthly open houses and always have a form where they can sign up to be on the enewsletter list.
Hi Wendy,
I love this post! Thanks! How can I send the article to my parents? Is it possible to send it without your title?
Hope all is well!
Beth Grace