Get Your Free Piano Studio Newsletter Template!
Many of you have attended the “Best Stress-free Business Practices for the Piano Studio” and have heard about the importance of communicating value to your piano or independent studio families. If you haven’t seen these workshops, you might have also read about this need in “How to Make Policy Changes Without a Revolt.” I love that I’ve been getting emails asking for good studio newsletter samples because I know that means you are wanting to communicate value in a professional way!
So, I wanted to post a sample studio newsletter that I created with the word processing program “Pages” on a Mac. I am not a graphic designer by any stretch of the imagination, and I relied solely on the beautiful templates that were available in this program. I know that most versions of Microsoft Word also have newsletter templates that allow you to replace text and insert photos easily.
But in case you need something from which to begin, I wanted to share some of the templates that I’ve altered so that you can use them in your next “value informing newsletter.” But before I do, it’s important to know why newsletters are important.
What Can a Studio Newsletter Do?
A well designed newsletter can do so many important things for your families. Here are just a few things a well designed newsletter can do:
- Communicate the value of the “invisible” service that you are providing – parents can’t see a product that they are paying for week after week!
- Remind families of all the activities available in your studio (even I as a teacher forget all of the amazing things we do in 1 years’ time)!
- Welcome new students and say goodbye to those moving on.
- Highlight student achievements.
- Provide a safe space to tell parents what you are doing to ensure that their child receives the most valuable music education possible (it’s okay to toot your own horn with this template as it reminds parents that what you are doing is benefitting them.
- Highlight the advantages of lessons in your studio.
- Put ALL of your studio’s amazingness out there to assure them that any increased tuition is well earned.
- Remind yourself what fun it is to teach and how much you and your students accomplish in one year.
- Give yourself confidence in charging a rate that reflects your offerings.
How often should I send a studio newsletter?
Well you can see that this newsletter is designed to be sent yearly. I think that with email and the ease of communication these days, you don’t have to send a high quality, labor intensive newsletter every quarter. Once a year should be enough provided you are also communicating with your families during the year via email.
When should I send this newsletter?
As mentioned in the “Best Stress-free Business Practices for Your Studio,” I recommend you send it at the end of your teaching year, about 2-3 weeks before you send out any new policy. This will remind families about all the valuable services they are receiving from you and will help them see that your prices are reasonable for the valuable services that you offer.
How Can I Save Money in Distributing A Studio Newsletter?
Simply “PDF” it! If you have a newer computer, most word processing programs will allow you to save, export, or print your document as a PDF. You can find any of these options under the “File” menu of your word processing program. If you do not have these options, then Google these words “convert word to pdf” and you should be able to find something that can help you.
May I have the template please?
Yes, of course! Here is the file. But please keep these things in mind:
- I originally created this on a Mac in “pages” but I’m not able to share a pages file with you. However, it seems to download and work fairly well for both Macs (when you open this .doc in Pages) and PC users.
- Some of the text boxes originally had 2 columns which did not render when I tried to share them. You can adjust this as needed.
- I’ve tinkered with this for a while and am just going to have to share it “as is.” Unfortunately, I can’t provide word processing help. 🙁
- If the document doesn’t work for you, I hope that this post is at least beneficial in showing you what a good studio newsletter looks like and what it should contain.
If you like this kind of help for your piano teaching studio image, you might want to join our newsletter! Then you won’t miss other articles that help you look as professional as you teach!
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