Get Your Free Piano Studio Newsletter Template!

Many of you have attended the “Best Stress-free Business Practices for the Piano Studio” and have heard about the importance of communicating value to your piano or independent studio families. If you haven’t seen these workshops, you might have also read about this need in “How to Make Policy Changes Without a Revolt.” I love that I’ve been getting emails asking for good studio newsletter samples because I know that means you are wanting to communicate value in a professional way!

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So, I wanted to post a sample studio newsletter that I created with the word processing program “Pages” on a Mac. I am not a graphic designer by any stretch of the imagination, and I relied solely on the beautiful templates that were available in this program. I know that most versions of Microsoft Word also have newsletter templates that allow you to replace text and insert photos easily.

Free studio newsletter template that's editable and makes you look like the piano teaching professional you are! | composecreate.com

But in case you need something from which to begin, I wanted to share some of the templates that I’ve altered so that you can use them in your next “value informing newsletter.” But before I do, it’s important to know why newsletters are important.

What Can a Studio Newsletter Do?

A well designed newsletter can do so many important things for your families. Here are just a few things a well designed newsletter can do:

  • Communicate the value of the “invisible” service that you are providing – parents can’t see a product that they are paying for week after week!
  • Remind families of all the activities available in your studio (even I as a teacher forget all of the amazing things we do in 1 years’ time)!
  • Welcome new students and say goodbye to those moving on.
  • Highlight student achievements.
  • Provide a safe space to tell parents what you are doing to ensure that their child receives the most valuable music education possible (it’s okay to toot your own horn with this template as it reminds parents that what you are doing is benefitting them.
  • Highlight the advantages of lessons in your studio.
  • Put ALL of your studio’s amazingness out there to assure them that any increased tuition is well earned.
  • Remind yourself what fun it is to teach and how much you and your students accomplish in one year.
  • Give yourself confidence in charging a rate that reflects your offerings.

How often should I send a studio newsletter?

Well you can see that this newsletter is designed to be sent yearly. I think that with email and the ease of communication these days, you don’t have to send a high quality, labor intensive newsletter every quarter. Once a year should be enough provided you are also communicating with your families during the year via email.

When should I send this newsletter?

As mentioned in the “Best Stress-free Business Practices for Your Studio,” I recommend you send it at the end of your teaching year, about 2-3 weeks before you send out any new policy. This will remind families about all the valuable services they are receiving from you and will help them see that your prices are reasonable for the valuable services that you offer.

How Can I Save Money in Distributing A Studio Newsletter?

Simply “PDF” it! If you have a newer computer, most word processing programs will allow you to save, export, or print your document as a PDF. You can find any of these options under the “File” menu of your word processing program. If you do not have these options, then Google these words “convert word to pdf” and you should be able to find something that can help you.

[Note: I make not recommendations here. Please be careful what you download to your computer.] You can then attach it to an email and there are no costs associated with sending it!

May I have the template please?

Yes, of course! Here is the file. But please keep these things in mind:

  • I originally created this on a Mac in “pages” but I’m not able to share a pages file with you. However, it seems to download and work fairly well for both Macs (when you open this .doc in Pages) and PC users.
  • Some of the text boxes originally had 2 columns which did not render when I tried to share them. You can adjust this as needed.
  • I’ve tinkered with this for a while and am just going to have to share it “as is.” Unfortunately, I can’t provide word processing help. 🙁
  • If the document doesn’t work for you, I hope that this post is at least beneficial in showing you what a good studio newsletter looks like and what it should contain.

Happy tinkering!

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If you like this kind of help for your piano teaching studio image, you might want to join our newsletter! Then you won’t miss other articles that help you look as professional as you teach!

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About the Author:

Wendy Stevens
Come find me on Google+ or Facebook or Twitter

6 Comments

  1. Spring Seals October 13, 2014 at 2:39 pm

    Great template, thanks for sharing! I also like to send digital newsletters via MailChimp.com. These are quick and easy to create and also look very professional.

  2. Carol Hibbard November 3, 2014 at 3:59 pm

    Thanks so much for sharing this, Wendy. Your perspective and ideas sure get the creative juices flowing for the rest of us. Love the template and suggestions.

  3. Anita E Kohli September 2, 2016 at 2:07 pm

    Thanks Wendy. Am actually looking for a way to make my regular emails to parents, students and work related contacts more professional. Would it be OK to have a letterhead for regular communication via email instead of a signature, or would it be too much?

  4. Wendy Stevens
    Wendy Stevens September 3, 2016 at 11:07 am

    Hi Anita,

    Good question. That depends on what email system you are using. If you are going to use something like MailChimp or Constant COntact (which I would recommend because you can use a professional looking template), then sure, at least put your professional logo on the top.

    But if you are just emailing people from an email program, then the pictures don’t always translate very well. Instead, I’d use bold headings and larger font to help them actually see how many things are in the email that they need to look at and prevent serious skimming. Also, use bullet whenever possible.

    I hope that helps!

  5. Amanda Gollings March 7, 2017 at 2:05 pm

    Brilliant template Wendy, thank you. I love your ideas! You always prompt me to ‘up my game’ and think more reflectively about what I do!

  6. Sonia Tressler April 25, 2017 at 10:58 am

    Thank you, Wendy, this is great! Looking forward to sending this out!

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