Keeping Student Numbers Up – Student Surveys

After reading Keeping Student Numbers Up in a Down Economy, many teacher wrote to me asking for more information about the surveys that Kristin encouraged teachers to take.  I asked Kristin to write a follow-up article with sample questions for my readers.  Here is her article:

After a few years of figuring out what works and what doesn’t regarding my policies and handbook, I am pretty firm on those topics so rarely ask for feedback.   I do however listen to parents especially about scheduling, invoicing and summer activities.  Any recurring issues I do my best to fix swiftly as soon as I am made aware of the issue, and always try to listen with an open mind and put myself in the shoes of the clients.  I think it is easy as a business owner who truly believes they offer their best, to become defensive when someone offers a suggestion or a view/opinion that we don’t really want to hear, but NEED to.

To truly make yourself the best you can and tighten up your ship, so to speak, gathering feedback is so valuable.  All feedback is good feedback! Emphasize the positive and fix the negative.

Sample questions that you can ask via email or for instance on SurveyMonkey.com (to keep it anonymous) might be:

  1. What is your favorite studio event out of the year?
  2. If you could make one change in your lesson schedule, what would it be?
  3. Since I have handled summer differently the past 3 years, I ask students and parents what they liked about each and what they would like to do this year.  Summer is a huge topic in itself so be prepared, and tread with caution!
  4. Tell me one thing you really like about the teaching space and one thing you would like to see differently. (This can be anything from parking to kitchen smells to a pet that acts up).
  5. Do you find your invoices easy to read and understand?  If not, please elaborate. For teachers that don’t invoice, you can refer to it as payment policy or tuition payments.

The most important message you can convey to your clients is to show them you are listening, that you value their voice and take steps to show them how valuable to the community you are!

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