This Email Could Be the Difference Between a Full Studio and Losing Piano Students

This email could be the difference between full studio

I’ve talked before about the importance of continuing to market to our existing families, even when you don’t have any openings in your studio. This is especially important at this time of the year as parents are deciding whether or not to sign your Agreement to Terms and commit to another year of lessons! You don’t have to be afraid of losing piano students.

Now that I’m a parent, I’m starting to realize that parents are constantly re-evaluating the value of a recurring expense! Whether it’s that membership to the gym, daycare for the kids, after school sports programs, tennis lessons, or piano lessons, they are always re-evaluating whether or not their investment is wise and worth it!

So even if you are the best piano teacher on the block, your piano parents need to be reminded of what their children are gaining because they are enrolled in your studio. They need to know that music isn’t just good for their kids now as seen in what they can play, but for the rest of their lives. What other recurring expense in their life does that so beautifully?

Market Piano Lessons to existing families with this wording

So, here’s an email you can copy, paste, and send out TODAY to tell your families what a great thing they are doing by investing in their child’s piano lessons!

Dear Parents,

I hope this email finds you doing well. I know that you have a lot of expenses in your life and I am sure you are always wisely re-evaluating the value of these expenses. So I wanted to send you two things that will illustrate what you are receiving for your investment.
The first is a link to an infographic that beautifully depicts both the primary and secondary benefits of music lessons. I know you’ll enjoy seeing all the benefits that piano lessons give to  your child.
I also want to share with you a webpage that explains all that your tuition covers, which is much more than the 30 or 45 minute lessons I get to spend with each of your children. I know it helps to know that your money is always being invested in your child’s music education even when they need to miss a lesson. So be sure to take a look at what all your tuition covers:
Thank you again for choosing to enroll your children in music lessons in my studio. It is a privilege and honor to be your teacher.
Now, back to picking out new music and lesson plans,

Scroll down to see the beautiful infographic which comes from Encore Music Lessons!

So copy, paste, and send! That should help any families “on the fence” about lessons, and prevent losing piano students, to confidently re-enroll!

READ MORE:

Losing piano students? This email could be the difference between a full studio and losing piano students | composecreate.com

6 thoughts on “This Email Could Be the Difference Between a Full Studio and Losing Piano Students”

  1. Thanks for the letter! All my parents are already enrolled, but I think this is great to send anyway! 🙂 And I think it will help one that took a break and are on the fence to come back because I’m not giving them a discount. (I’m okay either way… but hopefully this puts things in a different light)

    Thanks Wendy!

  2. I would love to get a copy of this infographic. The links all lead to the Encore website but I can’t find this item anywhere. Can you help?

  3. Hi April,

    Unfortunately, it looks like they’ve either taken it down or moved it. But I’d encourage you to email the contact person on the Encore website. Perhaps they can tell you where it’s gone! Let me know if you find out!

    ~Wendy

  4. Hi Wendy! I love your website and everything you provide to the piano pedagogy community. I was reading through the “What does your tuition pay for.” I have put up my own version of this wonderful list on my website! I was wondering if you had a research citation for teachers committing an hour of work for ever hour spent with the student? I would love to be able to cite the research on my website! Thank you so much!!

  5. Hi Mimi, Unfortunately, I don’t don’t know of any research citation for that. But you could definitely just do your own case study for yourself and figure out how that ratio works out in your own studio and cite it. Let me know if you find something though!

Leave a Comment

Your email address will not be published. Required fields are marked *


By using this Site you agree to the Privacy, Terms & Conditions, which explain how we use information you submit.

Shopping Cart
Scroll to Top